The Box Is The Bag, by Aldo
This week I bought a pair of flats with hot pink accents for Spring. Although the shoes are cool and worthy of a blog post, the surprise that made me smile happened at checkout, when I found out Aldo redesigned their shoe boxes in an effort to go green. The new boxes have a little shoe-lace handle that eliminates the need for bags. I’m always excited about smart, simple and effortless ideas like this one; kudos to Aldo.
só lançaram agora? Eu achei q já tinha faz tempo… faz parte da campanha deles pra ficar “greener”. Eu fiz um trabalho sobre eles e a embalagem é reciclada.
Já faz um tempo mesmo, Nê, desde o ano passado. Mas eu ainda não tinha visto, fazia tempo que eu não comprava sapatos lá.
This isn’t new, the new boxes have been around since Summer 2009. I just hadn’t had the opportunity to pick one up yet.
I love those shoes!